What I focus on
Technical foundations first
I prioritize the technical issues that directly affect discovery, crawl paths, indexation, rendering, page quality signals, and search-readiness across the site.
About SeckRates
Technical SEO support focused on what actually affects crawlability, indexation, and site performance.
SeckRates is the technical SEO brand of Franel II Romanillos. I focus on finding and resolving the issues that stop websites from being crawled, indexed, rendered, and understood properly by search engines.
My work typically covers audits, indexing and crawl troubleshooting, canonical and redirect cleanup, structured data validation, metadata QA, Core Web Vitals improvements, monitoring, maintenance, and implementation support for websites that need stronger technical foundations.
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How I work
Audit, validate, implement
I review the site, isolate the highest-impact issues, document clear actions, validate fixes, and help keep the technical layer stable through monitoring and ongoing maintenance.
Typical work
Technical SEO execution
Common work includes sitemap and robots checks, canonical cleanup, redirect mapping, metadata QA, structured data setup, Core Web Vitals improvements, and site health diagnostics.
Capabilities
The technical SEO work I usually help with
Most technical SEO problems are not isolated to one page. They usually come from how the site is built, linked, rendered, maintained, and interpreted by search engines over time.
Crawl and index control
Review of sitemap coverage, robots directives, canonical signals, crawl traps, orphan pages, and page discoverability issues that affect indexing quality.
Technical audits and cleanup
Site audits focused on broken links, redirect chains, duplicate paths, protocol consistency, metadata quality, and structural issues that weaken search performance.
Performance and UX signals
Core Web Vitals review, asset bloat checks, layout stability issues, mobile responsiveness, and technical improvements that support both rankings and user experience.
Structured data and maintenance
Schema implementation and validation, technical QA after updates, routine monitoring, and practical maintenance to keep the site search-ready over time.
Tools I use
The platforms I regularly work with
My workflow combines search diagnostics, crawling data, analytics, and user behavior tools so decisions are based on actual site conditions rather than assumptions.
SEMrush
Used for keyword research, competitor review, visibility tracking, and finding technical and on-page opportunities across a site.
Ahrefs
Used for backlink analysis, content gap review, site audits, link prospecting, and benchmarking against competing domains.
Google Search Console
Used to monitor indexing, coverage, performance, page experience signals, and search-side issues directly from Google.
Microsoft Clarity
Used to review session recordings, heatmaps, click patterns, and friction points that affect usability and conversion paths.
Tool
Bing Webmaster Tools
Used to review crawl data, indexing signals, diagnostics, and search visibility opportunities within Bing.
Tool
Google Business Profile
Used to improve local presence, maintain business details, and support stronger visibility in map and branded local results.
Working approach
Clear technical SEO work without unnecessary noise
The goal is not to flood a site with generic recommendations. The goal is to identify the issues that are actually limiting visibility, fix them properly, and leave the site in a more stable and maintainable state.
If a website already has content and authority, technical improvements often come from cleaner indexing control, stronger internal consistency, better page performance, and fewer mixed signals across templates and page types.